Products

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Additional Door Hanger Information

Most people are not aware of the strength of door hangers as a marketing product. They are delivered right to the customer in a manner that the customer has to access, i.e... opening his or her door. With that sort of immediate review, a well designed door hanger can generate considerable responses. They are also among the least expensive advertisements, since there's no need for mailing. Essentially, if you can get the customer to read the door hanger, you have a very good chance of converting the customer to a potential purchaser.

Given the intrusive nature of the door hanger, you need to be sure that your presentation is one that will be immediately looked at and appreciated. The goal is to get the customer to look at the door hanger, not just cast it aside so he or she can open the door. To that end, it is advisable to make a strong discount or offer the center piece of your door hanger. If you do that, you can get the customer to look at it and once that happens, they will be much more likely to consider your product or service. In addition, you can design your door hanger to have a detachable coupon or business card so that the customer can keep your information without needing to keep the entire door hanger.

Remembering that the door hanger is designed to hang on a door without being too obtrusive, you should be sure to choose a size which allows you enough room to get your message across without being too large. Since the card will more often than not be hung outside, it should be constructed of a strong enough paper stock to weather the elements. Also, since you need the door hanger to immediately get your customer's attention, you should be sure to use strong, vivid colors and coatings which enhance those colors.