In our digital-everything age, having printed materials seems to be an odd throwback move by organizations and individuals in Boston, Cambridge, Saugus, Worcester, Lowell, Gloucester, and the surrounding areas. But that’s what makes them effective and special, and at Park Press Printers we can make your custom cards, invitations, calendars, and more to make an impression and remind people about who you are and what is happening. We are experts at printing, having been in business for over 80 years, and can take care of your project from beginning to end. Contact us today to discuss your custom printing project needs.
Custom Printing Still Matters
If you have ever received a wedding invitation in your email as well as in the mail, you understand that there is just no contest between the two. The mailed wedding invitation has staying power because you wind up posting it near a calendar or on your refrigerator, meaning that you see it frequently. Sure, digital has a place in our lives, but the impact a physical object can have is why printed materials still matter.
You may end up receiving a printed calendar from your insurance agent or your accountant. They do this because they know that there are still many people that like the tangibility of a physical calendar. They also know that it is a brand-reinforcement that you will see throughout the year. What other form of advertising provides dividends for an entire year?
Getting custom-printed business cards or other cards can also make an impact. You can tell someone to check out your website, but unless they write it down right away, the odds that they will go to your website are small. Hand them a custom card with your details on it and they will hang onto that card, often looking at it several times and maybe putting it in a place where they see it and others can see it as well. Digital just can’t compete with that.
Printed Materials Complement Digital
As you may have noticed or discovered, printed media doesn’t have to be considered a competitor to digital media. They can co-exist and help each other to create a cohesive message that touches people where they are. Make people remember your event, your brand, your business, or your message with custom cards, invitations, calendars, flyers, and more in Boston, Cambridge, Saugus, Worcester, Lowell, Gloucester, and the surrounding areas.
Put our experience at Park Press Printers to work for you by contacting us today for all of your printing.
