Direct Mail Fulfillment, Kitting, And Fulfillment In Lowell, MA
You go to your Lowell mailbox to see what might have come. Inside, along with several bills, you also receive a trifold brochure the size of a postcard. On it are colorful images of beaches and other warm vacation spots. This is an example of a direct mail fulfillment piece in action. Likewise, in your mail, you might receive an envelope referring to your home. Inside you find a business card of a local real estate agent, a flyer that shows the increase in property values in your neighborhood, as well as a magnet shaped like a house with the agent’s contact information. This is an example of kitting and fulfillment. Both of these are used extensively because they work, and the professionals at Park Press Printers can show you how both of these can be done for your organization.
Direct Mail Fulfillment In Lowell
Let’s look at that trifold brochure that you received in your mail from a local travel agent. This direct mail piece is designed to get you thinking about taking a trip, probably somewhere warm. The message inside might talk about how you deserve a vacation, as well as explaining how easy it is to make a single call to your local travel agent to get that vacation booked. There may also be a call to action to have the recipient take a small survey online to get them to interact more about their ideal vacation. Receiving this is much different from getting an email from the same agent because it is in your hands, you are focused on that direct mailer fulfillment, and you are much more likely to take action rather than hit the delete key.
Kitting And Fulfillment In Lowell, MA
The other example above is a package of items from the local real estate agent in Lowell. The flyer is interesting because you might have been wondering how much your property has increased in the past few years. You’ve been thinking about moving to a different home anyway, and this gets you thinking more about that. The business card is handy to let you know who sent it and to find out that their office is just a few minutes away. Knowing that business cards can easily get lost, they also included a magnet that you can put on your fridge, which will last much longer than that business card. This is a long-term way to capture clients than a simple email that can be deleted in mere seconds, and Park Press Printers can help make it happen.
Incorporated in 1826 to serve as a mill town, Lowell was named after Francis Cabot Lowell, a local figure in the Industrial Revolution. The city became known as the cradle of the American Industrial Revolution, due to a large series of textile mills and factories. By the 1850s, Lowell had the largest industrial complex in the United States. The textile industry wove cotton produced in the South. In 1860, there were more cotton spindles in Lowell than in all eleven states combined that would form the Confederacy.
