Next time you are out and about in Brooklyn, NY, take a look at all of the different signs that are displayed. Whether they are large or small signs, what you are seeing is a variety of sign designs that are being used to try to get the attention, and ultimately the dollars, of potential customers. What do the letters look like? What colors are they using in the sign? How tight is the message that they are trying to convey? Is that message interesting? At Park Press Printers we excel at sign design because we’ve been doing it for decades. We can provide you with details about what works and what doesn’t so that your sign design is the most effective it can be. Call us today to learn more.
The Psychology of Color in Sign Design
Yes, your message matters in your sign, but the colors are just as important. Different colors in a sign can affect the way your message is interpreted, and even whether you find it appealing enough to want to visit the place the sign is advertising. Colors convey a meaning that is subtle, and you may not even realize how a color impacts your thinking and feelings.
An example of color affecting people is looking at the color red. Red is an exciting color as well as being an active color; it is one of the most powerful colors advertisers can use. Think about the different businesses that use red: McDonald’s (fast food), Netflix (streaming), and other large businesses have utilized the color red because not only is it exciting, but it represents speed and strength. Compare this to the colors Subway uses: green and yellow. Green evokes freshness while yellow is associated with joy or happiness. While subtle, these colors help to form a particular image of the sandwich chain in your mind which separates it from other competitors.
Lettering Makes a Difference as Well
There are some fonts that help to convey certain feelings and emotions as well, just like colors do. For example, there are many stencil-style fonts that look a lot like could be used for military-style writing. What does the military evoke? Strength, power, organization, as well as other words that give you a sense of stability and protection. The style of font you will use on your sign design can have a dramatic impact on what people in Brooklyn, NY, think. Our team at Park Press Printers can help you get the right font and colors to make a dramatic impact on your customers. Contact us today to have us put our knowledge to work for you.
