The last time you were in the cosmetics section of your favorite store in Brooklyn, NY, New Jersey, Washington, D.C., and Massachusetts, or even if you were opening a cosmetics package from an online retailer, did you pay attention to how the package looked? That packaging wasn’t designed by accident, it was meant to convey certain emotions to the consumer as well as position the brand in a certain way. At Park Press Printers, we can help you develop innovative designs for your cosmetics packaging that will help to enhance consumer experience, from finding it in the retail aisles or online to receiving it and opening it. You want your customers to have an experience that makes them feel like they have made a good decision, and that the product will deliver everything you promise it will. Contact us today to begin the process of your innovative cosmetic packaging.
Packaging Sells Products
It has been said that nearly a third of all buying decisions are based solely on the design of the packaging. That’s a tremendous figure and points to just how important your cosmetic packaging design can be. There has been success with many different paths of innovative designs, but you need to choose one that provides the proper ‘look’ for your product. The minimalist design, for example, can denote a product that is clean and has but a few ingredients. Sometimes the appeal to nostalgia can be a big trigger if you target the right demographic.
We have been designing and producing packaging designs for decades, and from this history we can help you develop a design that is perfect for the demographic that you want to target. Are your cosmetics targeted to the youth? If so, then the right colors, phrasing, and shape can get their attention. If the more sophisticated consumer is your thing, then looking at more classic shapes and colors, including black, are the way to go.
Other Challenges to Keep in Mind
The task isn’t just as hard as finding the right combination of shape, size, color, and message to attract your customer. You also need to keep various regulations in mind for what you can and cannot say, and what details are required to be on the packaging, even if it ruins the look you are going for. And while many innovative ideas are definitely creative, they can often get in the way of functionality. Working with our team will provide you with the expertise that you need to develop your innovative cosmetics packaging.
While many ideas have come and gone, it is the unique combination that you put together that will resonate with your customer base in Brooklyn, NY, New Jersey, Washington, D.C., and Massachusetts. At Park Press Printers, we will use our decades of experience to provide you with insights that will be invaluable. Contact us today to get started on your innovative ideas for cosmetic packaging.
