Have you ever stopped to look at different commercial packaging in Massachusetts, New Jersey, New York, Washington, D.C.? What you will find is that each product has specific colors, shapes, and sizes, and these were not randomly assigned.
At Park Press Printers, we have been helping organizations of all sizes create the right look to their commercial packaging shapes and more to influence brand perception with customers. If you take two small boxes that are the same dimensions, make one stark white and for the other you add a colorful design, most people will be interested in the colorful option. This demonstrates the power of color and design, and while this might be the focus, don’t forget that sometimes doing the opposite of what your competitors are doing might be enough to make people interested, such as in the stark white box. Contact our team to learn more about how your commercial packaging can shape your brand perception with customers.
Psychology Helps to Explain Reactions
Irrespective of the shape and size of your packaging, the color choices can make a large impact on your potential customers. Depending on what your product is used for, you may want to choose some specific colors to help emphasize that feeling, whether that is excitement or calm.
Why is black a common color choice for sophisticated brands? Why would Home Depot choose orange as a color associated with creativity? When you better understand these aspects, you can better choose the right color for your packaging.
Just like color can influence people, the shape of your commercial packaging will also have a psychological aspect to it. Packaging that is angular in shape can convey things like precision or efficiency, while curved shapes will give a sense of fluidity or an organic nature. Working with our team can help you to develop the right approach for your commercial packaging utilizing the combination of colors and shapes.
Trying To Be Distinctive
Your commercial packaging shape will help to solidify your brand in the minds of your customers. Maybe you choose an angular package for a cutting edge look, or you opt for a bright pink main color to catch the eyes of younger girls. Whatever you end up choosing for your commercial packaging, there is no randomness to it, you designed your packaging with our team to be distinctive and to stand out from the rest.
Those organizations in Massachusetts, New Jersey, New York, Washington, D.C. that don’t put some thought into their packaging will often end up out of business or scrambling later to develop the right packaging. Don’t go forward until you have talked with the team at Park Press Printers. Contact us to start working on your commercial packaging solutions.
