Your retail space in Boston, New Bedford, Worcester, Revere, Cambridge, Burlington, MA, and the surrounding areas likely has space for advertising, and you may not even be using it. We’re talking about the windows that you have in your space, and with the right commercial window graphics you can boost your foot traffic and increase sales.
Park Press Printers has been working with organizations of all sizes to utilize the available canvas that windows provide, and commercial window graphics are ideal because they help attract attention, convey important details, and can quickly and easily be swapped out for other window graphics when they are needed. Commercial window graphics can either fill the entire window, or can be smaller items that are strategically located on your windows to tell a story or lead people through your doors. Contact us today to learn more about how window graphics can be the game-changer you need.
Visually Appealing Messages and Offers
Have you ever asked yourself why many retail stores have point of purchase displays for smaller items near registers? It’s because it offers incremental sales increases. Your commercial window graphics operate in a similar fashion. While people may not have planned to go into your store, the custom window graphics that you have in your windows appeals to them and they decide they want to check out what you were offering via your window graphics.
Your window graphics can be themed with holidays, anniversaries, times of the year, or other impactful designs. Where digital ads can be easily swiped away, your commercial window graphics continue to stare people in the face and beckon them to come inside. This analog way of marketing strikes differently in our digital age and helps to increase your store’s foot traffic.
Have A Purpose with Your Window Graphics
While it is important to play around with the messaging, colors, and shapes of your window graphics, it is still important to remember the key details. Keep the messaging consistent with your brand, don’t try to go off-topic. Showcase your unique value proposition and what makes you different from the rest of your competition. Make sure your message is easily readable from a distance, and include the all-important call to action.
Every organization and business is looking for ways to grow in Boston, New Bedford, Worcester, Revere, Cambridge, Burlington, MA, and the surrounding areas, and your windows could be the ticket to seeing an increase in your foot traffic. At Park Press Printers, we have decades of experience in developing quality commercial window graphics for all sorts of needs. Contact us today to get started on your new window graphics.
