Today there are more choices than ever invest your marketing dollars. Radio, television, streaming, social media, billboards, magazines, online, email – the list is practically endless. But what if there was a proven marketing program that could reach your target customers in Brooklyn, Cambridge, Saugus, Boston, Worcester, Lowell, or nationwide?
The answer is direct mail fulfillment, and this is a method that has been around for decades but has become overshadowed by other more high-tech solutions. Direct mail is still a viable marketing option, and when done right with the help of the experts at Park Press Printers, you will add a new marketing strategy that will help to sustain and grow your organization.
How Direct Mail Works
So how does direct mail work? It’s actually pretty easy, but there is some sophistication to it as well. Essentially, you are doing a mass mailing to hundreds, if not thousands of recipients. Often these mailings are larger postcards where you can print your message on the front and the back of the postcard, plus have space for the address to be printed on it and postage. What message you use depends on what you are looking to have happen. Sometimes it is a call to action, such as to send a message to a politician. Other times you want the recipient to purchase something, use a coupon, or even to reach back out to you the sender. With Park Press Printers on your side, they can handle the printing of your direct mail piece, plus work with you on how many pieces to mail and where they will be going.
Mailing Lists Are Important
Once you have your direct mail piece ready to go, next is deciding on who will be receiving the mailing. Often organizations have their own mailing list to use, but sometimes you want to blanket an area with your direct mail piece. Park Press Printers can work with you to pick particular carrier routes for your mailer to be delivered to for more particular targeting, or you can choose routes for Brooklyn, Cambridge, Saugus, Boston, Worcester, Lowell, and elsewhere in the country to ensure that your message gets out to everyone. Who you mail will be determined by what your offer is on the mailer and what you are looking to have happen. The team at Park Press Printers is ready to make your direct mail fulfillment project a success.
