Outdoor signs are everywhere you look in Boston, Worcester, Cambridge, Lowell, Saugus, MA, Brooklyn, NY, and the surrounding areas. It is hard to stand out from all of these competing outdoor signs, but when you work with Park Press Printers, we can help you to design an outdoor sign that gets attention.
But what are things that we are seeing in the industry that can affect what you choose for an outdoor sign? Trends such as digital signage with dynamic content, custom fonts, and more are all things that we are seeing from a variety of organizations. Contact us today and let’s discuss your plans for an outdoor sign.
Trends in Outdoor Signs
As we mentioned, one of the trends that has been around for a few years now is that use of digital signage that can create dynamic content to display. Not only can you display words but you can also showcase video and animations, which adds to the visual appeal of your outdoor sign. These digital signs are getting so large now that they have taken the place of a traditional billboard so you have revolving billboard ads on the same billboard.
With the establishment of outdoor signs and their usefulness, many organizations are looking at ways to help stand out amongst them all. Enter the custom font design for their signs. In an age where everyone can have a sign, making your font a custom one that no one else has sets a precedent for what to expect with your business. A custom font can help to reinforce your brand while it stands apart from the rest.
Focus on the Message
In years past, signs had the feel of a circus with so much going on with the sign. These days the trend is in the opposite direction where minimalism is the order of the day. This means that you have a visually clean sign housing where the message is what carries everything. Allowing people to focus on the message helps to make an outdoor sign stand out from the rest that appear to be visually screaming for attention. The sign that isn’t that way makes waves and gets noticed.
Outdoor signs are not going away any time soon… because they work in Boston, Worcester, Cambridge, Lowell, Saugus, MA, Brooklyn, NY, and the surrounding areas. How they look and what sort of messaging they can convey will be the major focus, and our team at Park Press Printers can help you to develop the right outdoor sign message for your organization. Contact us today to get started with your outdoor sign.
