Union Newsletter Printing Test

3 Ways Newsletter Printing Will Capture Your Audience

First, you can’t deny the satisfaction of getting something in the mail. The act of receiving printed newsletters, physically handling, reading, clipping deals and coupons, and saving the physical copy has a positive effect that cannot be replicated online.

When customers receive your printed newsletter, they recognize and appreciate the fact that you’re investing real money in communicating with them. They realize that you are providing information and entertainment, and expressing appreciation for them. This engages a trust with your client that emails do not have.

Second, according to a study done by a major newsletter publisher, more than 80 percent of respondents indicate they always read the print newsletters and magazines they subscribe to or receive free, regularly, from businesses they have relationships with. Those same respondents said they read ezines, blogs, and other digital media included in paid subscriptions only about 20 percent of the time. Those are staggering numbers! That is a 400 percent differential. The bottom line is if your ezines are being terminated by the delete button you’re never going to win. This also means that consumers place a higher value on printed publications vs online publications.

Third, print newsletters have a much longer shelf life. Let me reiterate, emails can and will be deleted. Although newsletters may not have an immediate effect, since they are a hard copy they stick around. It’s not uncommon for me to hear from a client saying they just got around to reading the newsletter and have questions on a product, service, whatever. How often do you think somebody settles into their comfy chair for an evening and reads email or blog posts from months ago?